A Luxury Jewellery House Born In London, With Roots In Africa
(5 mins read)
February 2025
“Our jewellery reflects the multifaceted brilliance of the city we are proud to call home.”
A Remarkable Legacy
Our diamond expertise stretches back to 1888. For over 135 years, we have been the authority on diamonds as a symbol of life’s most profound emotions. Our roots are grounded in Africa: in Namibia’s golden dunes, Botswana’s lush Okavango Delta, and South Africa’s diverse ecosystem, all of which inspire our iconic designs. But it was in London that we became a luxury design-led Jewellery House, over 20 years ago.
London is alive with a thrilling combination of heritage and modernity. Its artistic energy is the force that guides our creativity. Contemporary yet timeless, daring yet transformed, classic with an unexpected edge: our jewellery reflects the multifaceted brilliance of the city we are proud to call home.
A journey of transformation
Inspired by nature and imbued with London’s creative flair, our jewellery exudes beauty and sophistication, mirroring the elegantly assured spirit of the women who wear it. The De Beers woman is as curious as she is confident, embracing the ups and downs of life with grace and charisma.
Just as rough diamonds are transformed into our exquisite jewellery, we help to mark life’s gradual evolution and the heartfelt moments, big and small, that define who we become. We draw on our remarkable heritage, celebrating joy, strength, success and love through jewellery that becomes woven into the rich tapestry of our lives, to be treasured by this generation and the next.
“The De Beers woman is as curious as she is confident, embracing the ups and downs of life with grace and charisma.”
“Our designs have a creative edge that reflects London’s artistic spirit.”
Elevating the Everyday
From the effortless elegance of the Enchanted Lotus collection to the bold modernity of Talisman, our distinctive designs elevate the everyday. They are part of your authentic expression of style, empowering as much as they adorn.
The preciousness of our creations is amplified by the meaning they hold. More than shining objects of beauty, our jewellery represents cherished relationships, proud accomplishments, and the milestones that matter. It’s an eternal symbol of a life purposefully lived. Because we believe that true brilliance comes from within.
The De Beers difference
As a young contemporary Jewellery House, we are able to innovate and push beyond traditional boundaries. Our designs have a creative edge that reflects London’s artistic spirit. Graphic and geometric, the De Beers RVL collection is made for stacking, while Dewdrop exudes modern minimalism. We combine new technology with traditional techniques to ensure every piece is crafted to perfection. And our unique expertise affords us unparalleled access to the world’s most beautiful diamonds, each one chosen by our experts for its exceptional quality and character. These extraordinary treasures of nature become the centrepiece of future heirlooms that allow your inner brilliance to shine.
