Art of Diamond Jewellery Creation
(8 mins read)
November 2024
With an unrivalled expertise in diamonds since 1888, De Beers has perfected the art of diamond jewellery creation. Founding its own jewellery House in 2001, De Beers Jewellers enjoys a singular access to the world’s most beautiful diamonds. We are the world’s historical experts on selecting rough diamonds, and on diamond cutting for maximum sparkle. Being a young House, our designers feel free to experiment and innovate, creating heirloom marvels with the world’s most magnificent diamonds.
We are the only House with a direct connection to the source of our diamonds. With this luxury, we enjoy a superior range, choice, and availability of diamonds to create our jewellery pieces. It allows us to be the most selective jewellery House as well, and we choose only the best diamonds, the most beautiful.
Talisman Medal High Jewellery
Demonstrating a deep affinity with diamonds, they channel an extraordinary intuition and savoir-faire, able to reveal the intoxicating power within each rough.
De Beers maintains its own standard for the quality of the cut, which is also the highest in the industry.
We are also the only jewellery House to select all our diamonds by eye, instead of relying on a certificate. Using experience and instinct to spot those intangible qualities that make a diamond spectacular, our diamantaires choose the finest diamonds in a way that no other jewellery House can.
Our diamantaires are masters of their craft. Through an alchemy of art and science, they map the cuts and facets that will coax out the richest, most sublime hue of a coloured diamond, or to transform a rough into a polished diamond of breath-taking brilliance.
In addition to assessing the Fire, Life and Brilliance of each diamond, we also evaluate the silhouette, a fundamental part of its aesthetic. A De Beers diamond sparkles and shines beyond all others, with a purity of form that allows maximum light to enter the the diamond and amplify its splendour.
Our craftspeople revere our diamonds’ rare beauty by allowing them to take centre stage. De Beers jewels feature clean lines and sweeping silhouettes, crafted to perfectly mould to the body. Championing movement, articulation, and fluidity, we design so the jewel moves with the wearer.
While preserving artisanal traditions, our jewellers explore cutting-edge technical innovations and novel materials, infusing a contemporary spirit. A De Beers piece is crafted as exquisitely in the back as on the front, with signature settings that encourage light to flow in for uninterrupted brilliance. Hand-finished into wearable works of art, these creations become heirloom pieces to be cherished for generations.
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